Food & Drink Innovation Network ? TWININGS INTRODUCES ...

October 7th, 2012

This winter, Twinings is introducing three exclusive blends to its foodservice range.

Available in loose leaf and envelope formats, and supplied in limited edition commemorative tins, the brand new blends, Christmas Tea, Warming Winter Infusion and Indulgent Vanilla Chai, have been created especially for winter 2012.

The three blends hope to give operators a premium point of difference to elevate their tea offering.

?Christmas Tea? is an aromatic blend, mixing Christmas spices and blended with a full-bodied Assam, while ?Warming Winter? Infusion is a caffeine-free option, blended with Rooibos, orange and cinnamon spice.

?Vanilla Chai? sees black tea blended with spices and vanilla.

Andrea Stopher, Customer Marketing Manager, OOH, at Twinings, said:

?Christmas presents operators with a fantastic opportunity to experience a real uplift in seasonal sales.

?We are here to help caterers realise the profit potential of the festive period with these three limited edition blends.

?The flavours and infusions used make for a classic winter warming brew, while their exclusivity teamed with Twinings brand reassurance means operators can afford to price that little bit higher for what is regarded as a more premium offering.?

Available from November, Twinings? new Christmas blends are supplied in 20x string and tag tea bags in a premium festive envelope, and 100g loose tea caddies.

All three blends come in limited-edition, collectable gifting tins.

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Source: http://www.fdin.org.uk/2012/10/twinings-introduces-limited-edition-seasonal-blends/

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