Sales Training 2.0
- Product: Learn for Salesforce, a sales training platform
- Price: Pricing is based on an annual subscription model, varying by user bands or specific user counts.
- Company: Blackboard
- Web address: www.Blackboard.com
Although the name Blackboard has become synonymous with higher education tools and technology, it is perhaps the company?s CRM-integrated sales training platform designed for businesses that has the most unique growth potential.
Announced at Dreamforce 2011, Salesforce.com and Blackboard teamed up to launch Learn for Salesforce, a platform that gives sales teams a social learning experience by integrating with Salesforce.com Chatter, and by tailoring dashboards and reports to sales performance and business objectives. ?You can build social communities around courses and facilitate project-based learning,? comments Heather Bennett, vice president of the Cloud Division at Internet Protocol phone systems provider ShoreTel, which started using Learn for Salesforce last January.
ShoreTel?s People Team, which was developed to make training across the enterprise a social learning experience, gives the sales team peer-to-peer engagement, with implications for sales performance as well. ?We?ve had great adoption, because we are adamant believers that a learning system needed to connect to the way we do business.?
Because Learn for Salesforce provides key metrics and flags areas for improvement, there is more transparency. Bennett says the company had previously struggled with on-boarding sales reps, but as a result of empowering the organization?s People Team with its learning program through Blackboard, the zero-to-quota target of six months has become much more attainable.
Lee Perlis, senior marketing manager for Blackboard, says that one Learn for Salesforce customer company is now on-boarding 20 to 30 new sales reps per week, with a resulting 12 percent increase in net revenue.
?It helps them to get people to stay within their training environment, too, having something right within Salesforce.com,? Perlis says. ?It not only increases their sales, but increases their completion rate for the number of courses that they?re offering.?
The New Normal
Whether your organization is using social, mobile, or collaborative applications to facilitate sales cycles, one thing is for sure: Today?s consumer technologies are having a transformative effect on businesses.
?Frankly, when it comes to social, being able to interact collaboratively either with colleagues or your prospects and customers is just critically important,? says Carter Lusher, chief analyst for enterprise applications at Ovum. ?The old way of doing business?the ?I?ll give you a phone call, or we?ll exchange emails??is just as necessary, but inadequate because of the consumerization of IT. People?s expectations are being changed by their everyday interactions.?
EPIC Response lowers the cost of customer engagement while bolstering contact center performance.
Just as the customer engagement industry is getting serious about how to serve the on-the-go customer who uses social media and portable computing tools, a new consulting firm has emerged with a lean-forward perspective: EPIC Response will serve clients who want more productivity from their in-house call centers as well as third party outsourcers who need help with operational and technological optimization.
?The customer engagement professionals at EPIC Connections and EPIC Response are eager to discuss your challenges and opportunities. Contact each EPIC executive individually using the phone extensions below. You?ll receive a timely response, guaranteed.
Contact us today!
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